Labaton Sucharow LLP announced a nationwide class action settlement
valued at $10 million with All Market, Inc., the leading manufacturer
and seller of coconut water in the United States.
Coconut water is one of the fastest growing beverages sold in the United
States. Vita Coco markets its coconut water as “super-hydrating,”
“nutrient-packed,” “mega-electrolyte,” and healthy “super-water.”
Labaton Sucharow filed a proposed nationwide class action, styled
Fishbein et al., v. All Market Inc., No. 11-cv-05580, against the
company after an independent study revealed that Vita Coco’s products do
not contain the electrolyte levels indicated on the products’ labels.
The class action complaint alleges that Vita Coco’s coconut water
products are mislabeled and do not hydrate more effectively than less
expensive sports drinks.
Kellie Lerner, one of the attorneys in the action, stated: “For the
millions of consumers who pay for products that claim to improve their
health, this settlement sends a message that companies will be held
accountable when they exaggerate or misstate the health benefits of
their products.”
Labaton Sucharow LLP, with offices in New York City and Wilmington,
Delaware, is one of the country’s premier law firms representing
institutional investors in class actions and complex securities
litigation, as well as consumers and businesses in class actions seeking
to recover damages for anticompetitive or deceptive practices. The Firm
has been a champion of investor and consumer rights for close to 50
years, seeking recovery of losses and the adoption of necessary
corporate governance reforms to protect investors, businesses and
consumers. Labaton Sucharow has been recognized for its excellence by
the courts and peers. More information about Labaton Sucharow is
available at www.labaton.com.
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